“Discount” brokers can do an adequate job selling real estate.
TRUTH: Promotional costs such as photos, brochures, ads, MLS inserting fees printing, direct mail, directional signs etc., are paid by HausAngeles. Will the discount broker offer a complete market campaign? Does the discount broker have a staff to personally attend to your specific needs? Do they have a proven track record of success, or are they using the discounted commission to win your business? Do they have the expertise to guide you through problems that may develop during the closing process? Remember, you only pay a commission if and when your property sells successfully. You owe nothing if the HausAngeles does not provide results. The supply of buyers will be less if marketing is limited.
HausAngeles sells a lot of real estate. Perhaps HausAngeles is too busy to pay attention to my listing.
TRUTH: Just as superior restaurants are busy at dinnertime and superior doctors have a heavy patient load, HausAngeles’s success in marketing homes has resulted in our being busy. Like good restaurants and doctors, HausAngeles has assembled a top-flight team to assist them with the routine details and free ourselves up to devote the time and attention YOU require to SELL your property successfully. HausAngeles has built our business one satisfied customer at a time. And our goal is for you to be another satisfied client who spreads the word about how well you were served.
You should select the Realtor who says they can get you the highest price.
TRUTH: This is the oldest scam in real estate: Tell the Seller what they want to hear and compliment the home to get the listing, then ask for a price reduction 30 days later. Instead, insist on a written, well researched market analysis to determine the realistic amount your home will bear in today’s market and price accordingly. Select your Realtor based on their credentials, then decide on price.
NEVER SELECT AN AGENT BASED ON THE PRICE THEY RECOMMEND.
Property condition is not important to buyers.
TRUTH: Wrong! A property in superior condition will sell faster and for more money than a home in average condition with a lower asking price. Many sellers recognize this and repaint and re-carpet their homes in preparation for selling. These Sellers know that home buyers purchase value and will perceive a clean, fresh home as more appealing than an average, lived-in, forgive-the-mess home.
Pricing a home for sale is a mysterious process.
TRUTH: Your home will sell for whatever the market will bear. To determine the range of value, you simply need to see what similar homes are selling for. And because every home is unique, your home will probably sell for high or low range depending on its condition (See Myth #4 above). HausAngeles researches the comparable sales in your neighborhood to collect data to help you decide where to price your home.